The Color Guild involves more than 55 independent paint manufacturers from 16 different countries who have combined interests to ensure that the marketing, promotion and selling of paint products meet the highest standards available. Excelsior stockists are hereby provided with the very latest in local and international trends to stay abreast of consumers demands and maximise sales.
In order to market these high quality paint products in a competitive retail environment Excelsior Paints has linked with a world class marketing partner for the supply of top quality point-of-sale marketing material in the form of fan-decks, take-home colour chips and colour cards on an attractive display stand for the retailer to allow the consumer to choose from.
This colour selection is known as the internationally recognised Color Is system which has been developed by the world-wide Color Guild (in association with Duha-Canada) of which Excelsior has is a member.
The "Color Is" colour system comprises of 1320 different colours to embrace all popular modern colour selections.
Our Commitment to Quality
As a member of the South African Paint Manufacturing Association (SAPMA), Excelsior Paints is made to international standards and exceed the standards required for many quality hallmarks awarded by standards authorities in different parts of the world.
Backing this commitment to the highest of quality standards all products sold are subject to the standard Excelsior guarantee.
At Excelsior Paints we understand that our product's acceptance in the marketplace depends on to a large part on the support and merchandising undertaken by our dealers.
Quite simply, our dealers are the foundation on which our present and future success is based. We acknowledge this important relationship through our unique “Dealer Network Protection Plan”.
This special contract guarantees our stockists that the company will not compete with its own network of dealers by selling Excelsior products direct to consumers.
It is our way of ensuring that Excelsior dealers enjoy the exclusivity and benefits of selling South Africa’s leading range of independently manufactured paint products